LinkedIn Advertising - Professional Connections and Buying Decision Makers
LinkedIn Users Come for Solutions
There is a reason LinkedIn is fetching about 30-50 times the CPM of other social sites, like Facebook and MySpace. LinkedIn users join and connect to do deals and buy big solutions. LinkedIn users are not chatting up their lost classmates or buying ringtones. They want to know how to get the best talent, put together partnerships, and get solutions to market changing problems.
Entering the community on LinkedIn is a bit more onerous than your average social networking. While engaging in clever conversation and keyword laden chatter can get you followed by hundreds on Twitter, LinkedIn generally requires substance.
Referrals and Information Rules
Value as a connection on LinkedIn’s social site is powered by two principles–people and information. Making social marketing work on LinkedIn means accumulating links with the right people, acting as an effective referral broker, and seeding credibility into your network.
If you do not already have a core group of connections here is a 5 step LinkedIn marketing strategy:
Hot Ringtones
Cell Phone Ringtones
(Dorinda-) To either quit (Aqua-) or follow through
G-To just loose faith (Dorinda-) or trust your heart
(Aqua-) To somehow lead you through the dark
G-your notthe only one, (Dorinda-) who’s dreaming
(Chanel-) Who needs help to carry on
(All-) We might be lonely, but we’re not alone
(All-) Cause we are sisters
We stand together
We make up one big family
Though we don’t look the same
Our spots are different
Different colors
We make each other stonger
That ain’t ever gonna change
(All-) We’re Cheetah Girls
Cheetah Sisters
(Aqua-) Gotta do what we gotta do
Got the brains, got the power, and we speak the truth
(Chanel-) We’re going everywhere, all around the world
So you best respect the Cheetah Girls
(Dorinda)- Dancing, singing from our birth
Working hard for what we deserve
(Chanel-) Try not to break the rules
Cause Mama didn’t raise no fool
It may seemwe’re only dreaming
(Gallaria-) And we need help to carry on
(Aqua-) It’s good to know we’re not alone
(All-) Cause we are sisters (sisters)
We stand together (together)
We make up one big family
Though we don’t look the same
Our spots are different (different)
Different colors (different colors)
We make each other stonger
That ain’t ever gonna change
Gallaria-)Believe it Mister
(Aqua-)We’re Cheetah Girls
Cheetah Sisters
(Gallaria-) Someone’s always there behind
(Chanel-) To catch us if we fall
(All-) Cause we are sisters (sisters)
We stand together (together)
We make up one big family
Though we don’t look the same
Our spots are different (different)
Different colors (different colors)
We make each other stonger
That ain’t ever gonna change
(Gallaria-) Believe it Mister
We’re Cheetah Girls
Cheetah Sisters